The Role of Organizational Culture in Enhancing Innovation Potential. Consequences on the Market Performance of Romanian Firms.



Cornel Ionescu


Ionescu C. 2017. The Role of Organizational Culture in Enhancing Innovation Potential. Consequences on the Market Performance of Romanian Firms. Eastern European Business and Economics Journal 3(2): 162-175.


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Organizational culture is the profound force that gives power to an organization. Managers influence organizational performance by optimizing processes, improving coordination between departments and between employees, by choosing appropriate strategies. Organizational culture identifies in purpose as a structural component of society, hence the role of the social action instruments and implicit the role of the state. The present article tries to identify the reserves of these entities in growing the market performance of companies in Romania.



organizational culture, competitive advantage, entropic thinking


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